Targeted Traffic
An integrated blogging and social networking campaign is a fabulous method for driving people to your website at the exact moment that they are looking for the product or service that you offer. When they run a Google search on a keyword associated with what you do, your blog or website comes up, not as a sponsored link but as normal web content.
This is conversational marketing Cluetrain style; we’re communicating with your customers instead of hitting them with meaningless one line slogans. We’re giving them the opportunity to talk to us and to each other, as well as us talking to them. We’re conveying all manner of information about the personality, knowledge, ability and experience of your organisation. And unlike traditional advertising, we’re doing this when the customer has actively looked for it, not when they’re checking their email or reading the news.
Web 2.0 is changing the way that we communicate – we now have the ability to engage in marketing strategies that are constituted by the people that make up the markets – that’s a powerful tool that you need to be a part of.
Not convinced? Call us, lets start the conversation.
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